In this concise book on Agile and Scrum, prof.dr. Van Ruler offers an alternative methodology for project planning in the communication branche in which flexibility is embraced and formalized. Dynamics and change are no longer obstacles but simply elements of the method. Scrum was invented by two organization scholars and further developed in the IT industry. Today it is applied in many disciplines but scarcely at all in the field of communication. That is expected to change swiftly. Scrum is now being applied experimentally in communication, and users are highly enthusiastic.
This publication is meant for anyone in the field of communication dealing with projects, as a student or as professional.
On March 15th 2015 Ann Pilkington published a blog about Reflective Communication Scrum on the website of PR Academy.
Additional material for 'Reflective Communications Scrum'
Article Agile public relations planning: The Reflective Communication Scrum by Betteke Ruler.